The emphasis must be on absolute clarity since this distinguishes the character of our own writing from that of ancient pictographic forms.
Our intellectual relationship to the world is individual-exact (e.g.,this individual-exact relationship is in a state of transition toward a collective-exact orientation).
This is in contrast to the ancient individual-amorphous and later collective- amorphous mode of communication.
Therefore priority: unequivocal clarity in all typographical compositions.
Legibility-communication must never be impaired by an a priori aesthetics.