ancient pictographic forms.
Our intellectual relationship
to the world is individual-exact (e.g.,this
individual-exact relationship is in a state of
transition toward a collective-exact orientation).
This is in contrast to the
ancient individual-amorphous and
later collective- amorphous mode of
communication.
Therefore priority:
unequivocal clarity in all
typographical compositions.
Legibility-
communication
must never be
impaired by an a
priori aesthetics.
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