Typographyisatoolofcommunication. Itmustbecommunicationinitsmostintenseform. Thee

mphasismustbeonabsoluteclaritysincethisdistinguishesthecharacterofourownwritingfromthatofancientpictographicforms. Ourintellectualrelationshiptotheworldisindividual-exact(e.g.,thisindividual-exactrelationshipisinastateoftransitiontowardacollective-exactorientation). Thisisincontrasttotheancientindividual-amorphousandlatercollective-amorphousmodeofcommunication. Thereforepriority:unequivocalclarityinalltypographicalcompositions. Legibility-communicationmustneverbeimpairedbyanaprioriaesthetics.