The New Typography [1923]

- Laszlo Moholy-Nagy


Typography        is
a tool of communication.

It           must be
communication in its most intense form.

The emphasis          must be
on absolute clarity since this distinguishes the character of our own writing from that of ancient pictographic forms.

Our intellectual relationship to the world          is
individual-exact (e.g.,this individual-exact relationship is in a state of transition toward a collective-exact orientation).

This          is
in contrast to the ancient individual-amorphous and later collective- amorphous mode of communication.


Therefore priority: unequivocal clarity in all typographical compositions.

Legibility-communication must never be impaired by an a priori aesthetics.

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